LATI project delivers more than expected
Published April 3, 2009 by Gillian Hunter
LATI case study project has gone down a storm with LATI, its members and students who took part in the project - with a couple of students volunteering to take on more case studies!
The business community project aimed to make marketing more accessible to technology businesses - and give MBA students from the University of Leicester the opportunity to create real world customer case studies.
AARDMAAN provided training and support throughout the process - guiding students on what it takes to produce professional standard case studies - from taking the brief, interviewing stakeholders, writing the case study, approvals and publication.
LATI members have said that they've gained more from the project than they expected, as stated in this press release issued by LATI:
LATI Project delivers more than expected LATI members are reporting that the LATI case study project is delivering benefits they hadn't expected. It has enabled members to look at their marketing in a new light, providing them with insight into how their customers view their businesses and the importance of customer benefits.
Talking about his experience of the project, John Bennett of Bennett Engineering said: The case study project ended up doing more for my business than I expected. The process had benefits for the business that I hadn't appreciated. For example, the power of the quotation and customer testimonial is an important lesson learnt. And having an independent person interview the client is very valuable.
John added: For the small amount of effort involved it has paid me back by giving me a new perspective on the business. Not my perspective, but my client's perspective, which is much more valuable. It got me thinking about business in a different way.
Faz Chowdhury of Nemaura Pharma said: We have gained a lot from the process. Its the first time we've done anything like this and has given us insight into the end-user perspective and what they're looking for.
As a business we look at technical challenges and not always at what the consumer's perception is going to be. The project has also given LATI members insight into how they can use case studies to market their businesses. LATI members will be able to use the material created on their websites, in customer pitches and proposals, customer presentations, sales packs, exhibitions and events, in press material, and in direct mail packs.
A case study tells the story of a client project from the customer perspective. That's what makes it so powerful, says Gillian Hunter, Director of Aardmaan, It provides customer-endorsed evidence about what you do, which can only add to your credibility.
The Business Community project, initiated by LATI links local universities and the high tech business world in Leicestershire, providing a win-win for everyone involved. The project is supported by local marketing and communications practice, Aardmaan and graphic design agency, Crayfish Design, who provided the case study template tool.
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