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Time to think about your business | aardmaan blog

Time to think about your business

Published December 6, 2010 by Gillian Hunter

You probably don't get much time through the year to stand back and think about where your business is going and to think about your business and marketing strategy. Now is the perfect time to stand back and take stock. To help you, here are some handy tips and hints:

Are you reactive or strategic? Are your marketing tactics aligned with your long term strategy - or do you respond and react to market changes and competition. eConsultancy provide 4 useful tips on how to operate more strategically.

Who's your ideal customer? The most important element of marketing - is knowing who your ideal customers are. InflexionPoint examine the four dimensions of an ideal B2B customer.

What should you put in your budget? Think about your marketing plans for 2011. Budgeting can be tough. How much should you spend on what? Where should you put your effort? Handy budgeting tips via Inc.

Keeping an eye on trends? Keep an eye on general market and consumer trends - even if you're a B2B business, you need to be aware of the big picture and how trends affect your business. Trendwatching provide valuable insights for 2011.

What's going to make your plan fall flat? Silly things can trip you up. Here are five surefire ways to kill a great marketing plan by BusinessBlogs. Want some help with your strategic planning - give us a shout. We can help you think about - and see - your business in the round. You'll be inspired ... we promise!