Should B2B techs twitter?
Published October 22, 2008 by Gillian Hunter
The social media phenomenon of twittering is spreading over into the business world. If you work in high-tech, chances are if you don't twitter, somebody may be twittering about you...
What is a twitter? It is a quick and short answer to one question: "What are you doing?" It's real-time information. Using a maximum of 140 characters. It looks like a mini-blog post. According Twitter it is meant to fill in the spaces between email and blogs. It's mini conversations and thoughts. It keeps people connected.
It's about now: Out of context, a twitter probably doesn't make sense. It only has any real meaning in the here and now. Of course, you can go back to a check the context. People who attend conferences, events and exhibitions use twitter to capture interesting thoughts and ideas - as they happen. Students use it similarly too.
Target your community: Twitter isn't a mass media tool - it's very targeted. It's about you talking to your community. About reaching out to people who may be interested in what you have to say. Ideal if you are about to launch a new product or service, or are trying to raise your profile as an expert in a particular technology.
Keep clients informed: A data service provider use twitter to keep clients informed about real-time service issues. Instead of having to handle client phone calls when a server fails, clients can check status on Twitter.
Joined-up communications: The great thing about Twitter is that it can direct people to other media. To your website. An event. Blog. Podcast. Forum. Video. Like all online or off-line media - it isn't meant to be used on its own. It just doesn't work as a stand-alone tool.
Should you or shouldn't you? This is about transparent and authentic communications. Information that will be useful, relevant and interesting to your community. Not sure how to do this? ... learn from those who know:
Look who's using twitter? Stephen Fry - is in Inshasha ... somewhere near Uganda in Africa today ... tracking critically endangered species ... "I am 7 yards from a lion asleep in a tree. 2 others draped on different limbs of the same figtree x" less than a minute ago.
You've got to admit it - Fry's a great communicator. His website includes his twitter information on his home page - blog, podcast and Afrycam video diary. Engaging and interesting as only Stephen Fry can be - and it sounds and looks authentic. It's transparent business. It's real business.
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