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aardmaan blog - Successful case study project to run a 2nd year

Successful case study project to run a 2nd year

Published September 29, 2009 by Gillian Hunter

AARDMAAN has been appointed once again to run the successful LATI case study project, working closely with LATI and the University of Leicester School of Management.

The successful LATI case study project is to be run for a second year, giving MBA students the opportunity to work with LATI members to create a customer case study.

The project involves managing the production of marketing material that will be useful and valuable to LATI members. In addition, involve students in the process, giving them the opportunity to learn the art and science of case study production.

LATI are committed to the case study programme, as it benefits LATI and its members, the University of Leicester School of Management, and gives MBA students the opportunity to gain practical marketing experience and network with local businesses.