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Services | B2B customer communications | aadmaan

Services : marketing strategy and content creation

b2b customer communications: technology, innovation, scientific, complex solution, technology and professional services markets 

Services cover marketing strategy, high-end bidding support, content creation and writing, marketing management and communications project management:

Strategic Marketing

  • Marketing strategy & planning
  • Strategic marketing planning
  • Customer communications planning
  • Integrated communications planning
  • Marketing Workshops
  • Business owner 'big-picture' strategy sessions
  • Senior management strategy development sessions
  • Creative Execution

Strategic Bids and Tenders

  • Content creation for bids, tenders and pitchbooks
  • High level executive summaries
  • Strategy and winning messages
  • Relevance and tone of voice
  • Storyboarding
  • Research and information gathering
  • Red reviews

Content Creation and Copywriting Services

  • Copywriting for digital and print media
  • Video and audio scripts
  • Persona development & storytelling
  • Web content creation
  • Message Development
  • Multimedia Message integration
  • Web and Email communications
  • Customer case studies & success stories

managing your marketing projects

  • Outsourced Marketing resource
  • Strategic decision making
  • Marketing function management
  • Campaign planning and management
  • Brand development and management
  • Integrated communications projects
  • Event planning & management

from ... concept to message to delivery

  • Award submissions
  • Corporate communications material
  • Web content and web writing
  • Multimedia digital campaigns
  • Customer targeted online content
  • Strategic and CXO-targeted communications
  • Visionary material and pitches

specialise in ... making the complex simple

  • Corporate communications material
  • CXO targeted strategic material
  • Customer communications
  • Complex solutions marketing
  • Services marketing
  • Telecoms, IT, scientific solutions marketing

experience in ... multi-discipline integration projects

  • IT hardware and software market (IBM, SAP, Microsoft, NCR, Extreme Networks)
  • Telecoms products, services & solutions (Marconi, Panasonic, Avaya, Siemens)
  • Professional Services (Marconi Services, Siemens, Avaya, Steria)
  • Energy Services & Solutions (Siemens Energy, TAC)
  • Future cities projects (Dubai Marina, Amby Valley ++)
  • Transportation market (London Underground, International Rail Projects)
  • Medical research charity (ATR)

view portfolio >



"In my view there aren't many brilliant marketing people out there - and in my view getting this area right is THE no 1 imperative for business success. I have no hesitation whatsoever in recommending Gillian - but I'd contact her soon - I get asked about how we achieved what we did all the time and she's getting famous."

"Our (think customer) session yesterday was inspiring; I felt inspired; you are inspirational."

"Working with Gillian and Aardmaan was foremost professional and personal. The attention to detail in the projects, as well as to the business relationship was authentic, perfectly paced and on-time, as well as quality deliverables. I recommend Gillian to anyone looking for compelling advertising and marketing communications."