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Strategic Bidding | WOW bid creation services | aardmaan

Strategic Bidding : WOW high-level customers


more than communications - customer engagement


Are your products and services were streets ahead of the competition? Yet you still fail to get short-listed for the bid or tender, or make the right impression when you do a customer pitch? Want to know why?

Packaging for strategic bidObviously, your tender needs to stand out from the crowd, but how do you do it? Clarity of presentation, ease of use and the visual impact are critical.

We can help. We create bespoke solutions to support a total bid strategy, from copywriting, through to project managing design and packaging. Our smart approach to bids, tenders and pitchbooks has had a measurable impact on our clients' success rates.

Make a big impression. Make hearts race. Wow your high-level customers. Open doors. Win mega-deals. Land contracts worth tens, if not hundreds of millions of pounds.

Don't leave the "WOW" to chance.

Download Guide to Strategic Bidding


what we can do for you >

Consultancy Services

  • Process development
  • Definition of strategy and winning messages
  • Executive summary formulation
  • Copywriting
  • Develop tone of voice that is relevant and appropriate to audience
  • Create a bid that "talks to your customer"
  • Facilitate workshops to develop strategy & storyboard
  • Drive consistency in content and message
  • Competitive and customer research
  • Review and compliance

Project Management Services

  • Project management
  • Creative design
  • Design development
  • Branding
  • Print production
  • Dynamic media production
  • Visualise storyboards
  • Internal communications
  • Website support

Additional Services

Offer ...

Marketing Strategy

Our strategy approach is different - it puts the customer in the centre. It looks at what your market differentiator should be and how to position the company as number one in a particular sector. We believe that to succeed, companies need to be at the leading edge. We help you find that edge.

Content Creation

More than a wordsmith. You get someone who looks deeper and thinks about every aspect of your communication: your message, your positioning, your brand, your market, your USP, your value proposition, your tone of voice.

Case Study Production

Case studies have long been seen as an effective way for companies to tell their story. To let people know what work they do, who they do that work for, and importantly, what their customers think about the end-result.